Storyboard 01 · Independent concept

Stainless Steel Counter Top Chopping Board

9:16 Reel7 scenes · ~30s+ 15s cutProof-led opening

Concept: Product demonstration — show the designed stability.

Objective: Make the raised-edge / countertop-fit design easy to understand through visible proof, then send viewers to the exact product page.

Hypothesis: A proof-led opening with the raised edge visible immediately may create more qualified interest than a clean product-first reveal. This is a test, not a claim the board is slip-proof or that other boards are unstable.

Destination: nestasia.in — Stainless Steel Counter Top Chopping Board (41.5 × 29 × 2 cm; not the separate 35 × 25 cm board).

Timeline

010–3s023–6s036–9s049–15s0515–19s0619–22s0722–30s

Scenes

AI reference frame for scene 01AI reference
01

Hook: designed to help keep prep steady

0–3s

Put the board's design in context and tie the hook to the proof that follows.

Visual
Exact board already in use on a dry counter. Raised edge and countertop fit visible from frame one; fresh ingredients for a normal prep context. No competitor board, no staged slipping.
On-screen text
DESIGNED TO HELP KEEP PREP STEADY
Voiceover
“A considered prep setup starts with the details.”
Guardrail AI reference only. Replace with the exact board or real footage. Never move the board while a knife is in use.
AI reference frame for scene 02AI reference
02

Normal preparation context

3–6s

Show a familiar kitchen-prep moment without creating a fear-based problem.

Visual
Hands arrange ingredients and clear scraps from a busy but clean countertop. Board visible; no exaggerated mess.
On-screen text
A LITTLE MORE ORDER IN EVERYDAY PREP
Voiceover
“When you're preparing ingredients, the little details matter.”
Guardrail Do not imply ordinary boards slip, are unsafe, or cause contamination.
AI reference frame for scene 03AI reference
03

Product reveal

6–9s

Identify the exact product.

Visual
Clean counter, full board in frame, raised edge visible, produce arranged around it.
On-screen text
NESTASIA STAINLESS STEEL COUNTER TOP CHOPPING BOARD
Voiceover
“Meet Nestasia's Stainless Steel Counter Top Chopping Board.”
Guardrail Replace with official photography or real footage; dimensions (41.5 × 29 × 2 cm) and edge profile must match.
AI reference frame for scene 04AI reference
04

Demonstrate raised edge and countertop fit

9–15s

One concrete proof point rather than a list of claims.

Visual
Three short shots: full board on the counter; close view of the raised edge; careful ordinary chopping while the board stays in place. Real demo conditions only.
On-screen text
RAISED EDGES · DESIGNED TO HELP KEEP IT IN PLACE
Voiceover
“Its raised-edge design is intended to help keep the board in place.”
Guardrail Never say “never slips” or “100% slip-proof.” No hidden grips, no staged failure of another board. If the fit can't be shown clearly, reshoot.
AI reference frame for scene 05AI reference
05

Cleaning demonstration

15–19s

Show a relevant material attribute without overclaiming hygiene.

Visual
Food residue rinsed away; wash the actual board with water and a soft sponge, then wipe clean.
On-screen text
FOOD-GRADE STAINLESS STEEL · NON-POROUS SURFACE
Voiceover
“The food-grade stainless-steel surface is non-porous and easy to clean.”
Guardrail Do not claim it prevents contamination, kills bacteria or guarantees food safety. Washing is still required; use a soft sponge.
AI reference frame for scene 06AI reference
06

Integrated scale

19–22s

Add one secondary practical feature.

Visual
Tight, in-focus shot of the real printed scale up to 12 cm with an ingredient beside it. Markings must be legible on camera.
On-screen text
INTEGRATED MEASUREMENT SCALE · UP TO 12 CM
Voiceover
“The built-in scale adds another practical detail.”
Guardrail Generated markings are not evidence. Use official photography or real footage; never redraw numbers in post.
AI reference frame for scene 07AI reference
07

Hero and CTA

22–30s

Convert the demonstrated feature into one clear next step.

Visual
Clean board hero with ingredients nearby, then an end card with the approved Eternity/Nestasia brand treatment.
On-screen text
A MORE CONSIDERED PREP SETUP → SHOP THE CHOPPING BOARD
Voiceover
“Explore Nestasia's Stainless Steel Counter Top Chopping Board.”
Guardrail One CTA only, linking to the exact product page. No unverified offer or price.

15-second cut

Test and decision rule

Compare proof-led vs. product-first openings, keeping the rest of the edit, destination and campaign conditions as comparable as possible.

Claim and production QA

  • Use the exact selected SKU; no substitute board.
  • No staged slip, fear-based food-safety, bacteria, rust-proof or knife-sharpness claims.
  • No prices, discounts, review counts or guarantees.
  • The scale must be real and legible on camera.
  • Set the knife aside before adjusting or moving the board.
  • Verify the live product page and claims before filming.